Women In Business: Unconventional Marketing
Many women restaurant owners and managers have learned how to drive a starving crowd to their restaurants on a shoe string budget.
On the other hand, many men restaurant owners and managers seem more likely to stick with the status quo and many keep using conventional marketing techniques even while they continue to lose money.
The problem with conventional restaurant marketing techniques is that they are getting more and more expensive while they are proving to be less and less effective.
Women Entrepreneurs: Rising Sun of the Era
Women Entrepreneurs: Rising Sun of the Era
In this rat-racing world of today, women are getting empowered as fast as a change in a fad. The silos of the work field are being broken by the women heading everywhere in this so-called men-dominant world of yester-years. Now it is the era of new women, who are proving their mettle in all fields, diluting the water-tight compartments of the areas of professionalism being men- or women-oriented.
There was a time when women were perceived as only home-makers, but with the changing trends and our movement towards 21st century, it is becoming crystal-clear that they can be fortune-makers for an organization too. Recent findings have shown that the number of firms owned by women has grown twice the rate in the past ten years. Infact “Women business-owners are significant players in the nation’s economy and their momentum shows no signs of slowing down.”